Fsf: Ralph Lauren x BAB
Fsf: Ralph Lauren x BAB
The Ask
Skills Used
process
outcome
Choose a fashion brand and a non-fashion brand to collaborate and create a product. Add a 6-month plan, assortment plan, and additional research to prove this collab will work.
In-depth research
Adobe Express/Graphic design
Market Research
Assortment Planning
Buying Strategy
When I first started this project, I thought of one of my favorite brands (Ralph Lauren) and I thought about their iconic symbol, the Polo bear, and that’s when I decided to collab RL with Build-A-Bear Workshop. The FSF Case Study involved months of in-depth research.
Although I didn’t win this particular year, participating in the 2026 Fashion Scholarship Fund Merchandising Case Study allowed me to expand my skills in graphic design, merchandising, branding, and more. I learned from things I could’ve done better and will take those things into consideration when I apply for this year’s Fashion Scholarship Fund Case Study.